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energy bar
Packaging design
Product packaging design for LV SHOU (绿瘦) substitute energy bars. The design embraces the concept of "visual animal" - people tend to choose the most beautifully designed product when they don't have specific brand preference. The design use flat, colorful illustrations to achieve a energetic, cheerful look. The dominant colors are intentionally chosen to envision the taste and the texture of the flavours respectively. Compare to competitor products, which often use real food photographs on their packaging, this series of vibrant illustrations keeps the brand identifiable.
Flavour from up to bottom, left to right: Avocado Yogurt, Rose, Cherry Yogurt, Sea Salt & Cheese, Jasmine
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